Poached!

Come on, guys! Whose idea was it to show support for anti-poaching of rhino by displaying a severed rhino horn?
If I wasn't aware of the campaign I might think each of these horns shows support for poaching. And attaching it to your car, like a hunting trophy, nee man. What message are we sending?
I am a supporter of all the anti-poaching initiatives, except this one.